Now that TAG Heuer is an official partner of Aston Martin, we’re sure to see numerous collaborations over the coming years. This collaboration will bring forth a wealth of amazing synergies that will strengthen TAG Heuer’s position as an avant-garde luxury watch brand with a leading position in the automotive sector.” We are therefore delighted to be able to work with such a prestigious brand that shares our passion for cars. Andy Palmer of Aston Martin was quoted as saying, “Both of us understand the importance of beautiful bespoke craftsmanship and the importance of peak performance so we already have many common values.” Jean-Claude Biver of TAG Heuer, who is also the President of LVMH Group Watches Division, stated, “Aston Martin has the same genetic make-up as TAG Heuer: luxury, quality, beautiful products, innovation, history, emotion and performance. In the official press release announcing Tag Heuer as Aston Martin’s new Official Partner, the CEOs of the two luxury brands commented on the synergy of their collaboration. The Swiss watchmaker also previously partnered with other racing vehicle companies, including a partnership with Team Nissan Nismo at 24 Hours of Le Mans. TAG Heuer has been the official timekeeper of Gran Turismo Sport, the Indycar Series, the FIM World Endurance Championship, and the Red Bull Racing Team. And while TAG Heuer is best known for their high quality watches, they, like many other luxury watch brands, have partnered with racing events and companies in the past. Aston Martin produces many of the world’s most powerful sports cars and racing vehicles, including their famous Valkyrie hypercar. This new partnership seems like a natural fit, as TAG Heuer and Aston Martin are both prestigious brands that are closely associated with racing. Jean-Claude Biver, the CEO of TAG Heuer, and Andy Palmer, the President and CEO of Aston Martin, announced that TAG Heuer would partner with Aston Martin in three capacities: as their Official Partner, their Official Watch Partner, and their Official Connected Watch Partner for Aston Martin and Aston Martin Racing. Tough enough for the pros and worn by champion drivers, the TAG Heuer Formula 1 timepieces were made for life in the fast lane.At the International Geneva Motor Show, the British luxury car brand Aston Martin announced that they would be partnering with the Swiss luxury watch brand TAG Heuer. The adrenaline and excitement of the sport have driven TAG Heuer when it comes to the functionality of these statement-making models. Like the sport itself, the timepieces in this renowned collection are daring with bold designs that demand attention and advanced technical features that were inspired by the extreme performance of the Formula 1 teams. The quartz-powered chronograph is presented on a robust stainless steel bracelet which includes a drivers’ extension to fit the watch over a racing suit.Ī road-tested endurance machine, water-resistant to 200 meters and highly shock resistant, the TAG Heuer Formula 1 Aston Martin Red Bull Racing Special Edition has endured more than 60 quality control tests.Ĭreated in 1987, the TAG Heuer Formula 1 collection is a stylish extension of the brand’s ties with the thrilling, fast-paced world of Formula 1 racing. The steel screw-down case is engraved with the Aston Martin Red Bull Racing team logo over a chequered pattern. An azurage pattern on the chronograph counters and a date window at 4 o’clock on the dial enhance the daring and sporty aesthetic of this model. The chronograph seconds hand is coated in eye-catching Red Bull yellow and touches of Red Bull red are prominently placed on the tachymeter scale. The blue of the car is found on the watch’s dial and aluminium fixed bezel. Proclaiming the strength of this partnership is the watch’s renewed sleek design, which takes inspiration from the new Aston Martin Red Bull Racing Formula 1 car that was presented on February 19th, 2020 in Barcelona, Spain. Working side by side since 2016, the avant-garde Swiss luxury watchmaker and the four-time consecutive F1 drivers’ and constructors’ champion share a passion for action and a fearless ambition to outpace all challenges.Ĭonceived in close collaboration with the F1 team, the 43mm special edition chronograph is youthful, sporty and easy to read in all conditions. When it comes to triumphant partnerships in motor racing, TAG Heuer and Aston Martin Red Bull Racing set the pace. For the second time in the history of its partnership with Aston Martin Red Bull Racing, TAG Heuer has unveiled a special edition timepiece that commemorates its on-going alliance with the championship-winning racing team – TAG Heuer Formula 1 Aston Martin Red Bull Racing Special Edition 2020.
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